Privacy Policy

your security and privacy

Nature Baby is committed to protecting your privacy. This policy explains how we store and use information relating to you. For any questions about your information or privacy, we're here to help at

This policy was last updated on 08/02/19.

What information do we collect and why?

To provide our products and services to you, we need to collect certain information. By interacting with us or providing your personal information to us, you consent to the processing of your personal information, by us or on our behalf.

Remember, you can exercise your rights over your information at any time - see the Your Rights section below for more information.

Type of information collectedReason for collecting it

Name and contact details

Processing and delivering your order.

Sending service messages e.g. order updates.

Sending you our newsletter (if you are subscribed).

Fraud prevention and detection.

Payment information

Receive payments and give refunds.

Fraud prevention and detection.

Your contact history with us

Provide customer service

Train our staff

Service-related reports

Purchase history and saved items

Allow you to make purchases

Provide customer service and process returns

Help you find products you might be interested in

Send service messages, such as your saved cart

Your device usage

Improve and protect our website

Assist in providing customer service

Your activity on Nature Baby sites,
our social media accounts, and our newsletters

Data reporting and analysis

To review and improve how we communicate with you

Your responses to surveys and competitions

To run surveys or competitions.

We also anonymise customer information and may share this with third parties. This data is used to help guide us in making business decisions, and in other tasks such as analysis and research. Individual customers cannot be identified from this data.

Who do we share your personal information with?

When you visit our site or shop with us, we share your data with our partners. They include:

  • Partners to supply your order, such as website hosts, payment service providers, warehouse, order packers, delivery providers, and our stock and customer management system
  • Professional partners, such as advertising partners, marketing agencies, and stock and customer management systems
  • Fraud prevention partners
  • Companies you choose to use e.g. Paypal, Laybuy

Nature Baby does not sell or distribute customer contact information unless otherwise required as a matter of law.

How do we keep your personal information secure?

Our customer information is highly protected by a range of security systems. When we share your information with our partners, they store it in their own secure systems and take additional security measures to protect it.

How long do we keep your personal information?

If you contact our Customer Service team, your contact details and transcripts will be stored as long as may be needed to provide service-related reporting and guidance. If required for legal reasons, to prevent fraud, or enforce our terms and conditions, we may keep some of your information as required, even after you have closed your account.

Our fulfilment centre securely stores the name, address, and contact details of the order recipient. This data is stored on a secure database and is not deleted unless requested otherwise.

Your information and countries outside Europe

Sometimes we will need to share your personal information with other countries when supplying our goods or services to you. By interacting with us, you are consenting to this sharing of your information.

Our fulfilment centre is located in Auckland, New Zealand, and this is where all orders from all countries are processed. They will only receive the minimum information that is needed to complete your order: that means the name, address, and contact details of the order recipient. This data is stored on a secure database and is not deleted unless requested otherwise. Customer service paperwork is kept in a filing archive.

Data will be securely protected when transferred outside your country of residence to be given to third parties.

Direct marketing messages

If you are subscribed to our mailing list, we will send you our newsletter to keep you informed about Nature Baby products, news, and offers.

You can unsubscribe at any time, by doing one of the following:

  • Changing your preferences in your account settings (Go to My Account > Newsletter Subscriptions).
  • Clicking the 'unsubscribe' link from any Nature Baby newsletter email.
  • Contact our Customer Service team who can update your preferences for you.

Please note, if you unsubscribe from this list, you will still receive service-related messages such as order updates.

Seeing adverts for Nature Baby online

We may run online advertisements to share Nature Baby news with you and help you to see and find our products.

Like many brands, we may show Nature Baby banners and ads to you when you are on other websites or apps. The tools we use to do this may include advertising technologies, digital marketing networks, and services offered by other sites such as Facebook.

The advert content we show you is based on the information we have collected from your interactions with Nature Baby. For example, your Nature Baby search history, or the Nature Baby adverts you have previously clicked on.

Your rights

When it comes to your personal information, you have rights which can be exercised at any time. These include being able to:

    • Be informed about how your personal information is being used
    • Access the information we hold about you
    • Request the correction of incorrect information we hold about you
    • Request that we delete your data, or stop processing it or collecting it, unless required for business operations such as tax or legal purposes
    • Request that we transfer your data to either you or another service provider
    • Complain to your data protection regulator

To exercise any of your rights, you can contact us at, or alternatively, contact your relevant data protection regulator.

Cookie Policy

Cookies are small text files placed on your computer by the websites that you visit. They make your online interactions faster and easier. You can read more about them here:

We use cookies when you visit our site. These are the types of cookies we use:

TypeWhy we use it


Allows you to use the basic functionality and features of our website. For example, adding a product to your cart.


and preference

 These help our server to remember information, to give you personalised use of our site and to make your online experience as seamless as possible. For example, if you request to do so, your log in details can be remembered by our site.


 Used to gather data on how customers are using our site, and how the site is performing. They help us to continue to improve both site functionality and your online experience.


and advertising

 Helps us to measure the effectiveness of our marketing and advertising campaigns. Also, we may use the information from these to show you relevant advertising.

We also use a limited selection of third-party cookies, which assist with customer service, monitor site performance, and support features on our site such as videos.

By using our site, you are agreeing to us using these cookies during your visits. If you want to delete any cookies that are already on your browser, use the settings of your browser to locate the file or directory that stores cookies. Please note that by deleting or disabling cookies, your online experience with Nature Baby may be affected, and you may not be able to use certain functions of our site.

Changes to this policy

We may make changes to this policy from time to time. To tell you about any changes, we will either update this page or let you know in another way, such as via email.

Contacting the regulator

If you have any issues related to the topics covered in this policy, we encourage you to talk to us first at, and we will do our best to resolve the situation. You can also lodge a complaint with your relevant data protection regulator.

How to contact us

Our customer service team is here to help. You can contact them here.

Remember, you can unsubscribe from our mailing list at any time, by doing any of the following:

      • Changing your preferences in your account settings (Go to My Account > Newsletter Subscriptions).
      • Clicking the 'unsubscribe' link from any Nature Baby newsletter email.
      • Contact our Customer Service team here, who can update your preferences for you.


Real-time 128Bit SSL Secure Credit Card Transaction processing via Direct Payment Solutions (DPS) NZ.

Terms of use


We have made every effort to display as accurately as possible the colours of our products on this website. However, as the actual colours you see depend on your monitor, we cannot guarantee that your monitor's display of any colour will be accurate.

Free shipping & flat rates

While we do our very best to keep shipping costs as reasonable as possible, we're afraid that some oversized and heavy items will incur an additional charge as they are big, heavy and expensive for us to ship. All items that are excluded from our usual flat rate shipping costs have a note on the product page to let you know, and the freight cost will be calculated when the items are added to your cart.


All prices are subject to change. We will advise you of any price increases.

Nature Baby

We are a New Zealand based company, and all orders will be shipped from our warehouse in Auckland.


The copyright including all material in this website, including text, images, graphics, arrangement and encompassing design of this website belongs to Nature Baby, unless it is otherwise stated. You are permitted to view copy and print from this website for your personal use only. We do not permit reproduction, adaption, or the use of this website incorporated/or linked in any other work without the written consent of Nature Baby.