{"title":"Shop By Discount","description":"\u003cp data-pm-slice=\"1 1 []\"\u003eTake up to 40% off a carefully curated selection of organic cotton and merino essentials, including sleepwear, bedding, skincare and furniture. Thoughtfully made pieces at 20–40% off, designed to nurture your baby naturally. The perfect time to mindfully stock up on everyday organic winter essentials.\u003c\/p\u003e","products":[{"product_id":"pepi-cardigan-natural","title":"Pepi Cardigan","description":"Ko te taenga mai o te pepi he timatanga motuhake, he taonga ora hei whakanui, hei manaaki. Ehara nga kakahu tuatahi i te mea noa, engari he awhi mahana, he korero tuku iho e kawe ana i te aroha me te hononga ki te whanau.\n\nThe arrival of a baby is a special beginning, a treasured life to be celebrated and cherished. The first garments are not just clothing; they are a warm embrace, a story passed down, carrying love and a connection to family.\n\nOur Pepi Cardigan will keep your little one toastie throughout the winter months. Knitted with 100% organic cotton and featuring a garter stitch pattern, this classic cardigan can be worn on its own or as a layering piece. Pair with our Pepi Rompers for a matching outfit. \n\n* GOTS certified CU 862149\n* 100% organic cotton knit\n* garter stitch knit\n* corozo nut buttons\n* style NB11869","brand":"Nature Baby","offers":[{"title":"Newborn","offer_id":45758533763237,"sku":"9420076237482","price":59.95,"currency_code":"NZD","in_stock":true},{"title":"0-3M","offer_id":45758533796005,"sku":"9420076237499","price":59.95,"currency_code":"NZD","in_stock":true},{"title":"3-6M","offer_id":45758533828773,"sku":"9420076237505","price":59.95,"currency_code":"NZD","in_stock":true},{"title":"6-12M","offer_id":45758533861541,"sku":"9420076237512","price":59.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/9887\/9909\/files\/NB11869_Natural_PEPI_CARDIGAN.png?v=1776140233"},{"product_id":"cotton-drawstring-pants-navy-stripe","title":"Cotton Drawstring Pants","description":"As babies spend most of their first weeks and months drifting in and out of sleep, they need comfortable clothes. These pants have soft elastic around the waist and a drawstring to ensure the perfect fit. Featuring a cuffed tapered leg that can be folded up or down. One of our most popular styles for every day wear, baby will be cosy and snug. To minimise shrinkage, this fabric has been pre-washed.\n\n* GOTS certified CU 862149\n* 100% organic cotton rib\n* Elastic and drawstring waist\n* Roll down cuff leg\n* NB11701","brand":"Nature Baby","offers":[{"title":"0-3M","offer_id":45758534156453,"sku":"9420021685290","price":34.95,"currency_code":"NZD","in_stock":true},{"title":"3-6M","offer_id":45758534189221,"sku":"9420021685306","price":34.95,"currency_code":"NZD","in_stock":true},{"title":"6-12M","offer_id":45758534221989,"sku":"9420021685313","price":34.95,"currency_code":"NZD","in_stock":true},{"title":"1Y","offer_id":45758534254757,"sku":"9420021685320","price":34.95,"currency_code":"NZD","in_stock":true},{"title":"2Y","offer_id":45758534287525,"sku":"9420021685337","price":34.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/9887\/9909\/files\/DRAWSTRING_PANTS_Navy_Stripe-Web-front_f338e259-cf33-448b-a748-82eeef8b3c05.png?v=1762743145"},{"product_id":"cotton-knotted-beanie-natural","title":"Cotton Knotted Beanie","description":"Keep baby covered top to toe with our organic cotton accessories. The knotted beanie is adjustable to ensure the perfect fit, and is an essential to prevent heat loss.\n To minimise shrinkage, this fabric has been pre-washed.\n\n* GOTS certified CU 862149\n* 100% organic cotton rib\n* Adjustable knotted top \n* Folded hem detail","brand":"Nature Baby","offers":[{"title":"Newborn","offer_id":45758535598245,"sku":"9420021645218","price":19.95,"currency_code":"NZD","in_stock":true},{"title":"6-12M","offer_id":45758535631013,"sku":"9420021610803","price":19.95,"currency_code":"NZD","in_stock":false},{"title":"0-6M","offer_id":45758535663781,"sku":"9420021610728","price":19.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/9887\/9909\/files\/COTTON_KNOTTED_BEANIE_Natural-Web-front.png?v=1753753164"},{"product_id":"chamomile-and-lavender-soap-none","title":"Chamomile and Lavender Soap","description":"A gentle plant \u0026amp; mineral based soap infused with botanical extracts of chamomile and lavender flowers to delicately cleanse while nourishing and protecting the skin without stripping it of its natural oils. Contains chamomile to ease tension and create calmness, lavender to cleanse and balance and Manuka honey which acts as a natural antiseptic. Mild and gentle on baby's skin. \n\n*made in New Zealand \n*contains chamomile, lavender and manuka honey \n*free from artificial fragrance \n*size: 100g \n*ingredients: Sodium Palmate, Sodium Palm Kernelate^, Aqua (Water), Glycerin, Sorbitol^, Lavandula Angustifolia Oil (Lavender Oil), Sodium Chloride (Salt), Anthemis Nobilis extract (Roman Chamomile extract), Leptospermum Scoparium Mel (Organic Manuka Honey), Tetrasodium EDTA, Tetrasodium Etidronate. ^vegetable derived \u0026amp; ethically sourced","brand":"Nature Baby","offers":[{"title":"100g","offer_id":45758536777893,"sku":"9420026063499","price":9.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/9887\/9909\/files\/ORG_LAVENDER_CHAMOMILE_SOAP_None-Web-front.png?v=1770771665"},{"product_id":"long-sleeve-river-tee-red-sailor-stripe","title":"Long Sleeve River Tee","description":"Our classic River Tee with long sleeves for easy seasonal layering. Made in our organic cotton rib, the Long Sleeve River Tee is an everyday staple for little ones wardrobe. To minimise shrinkage, this fabric has been pre-washed.\n\n* GOTS certified CU 862149\n* 100% organic cotton rib \n* Crew neck\n* NB118329","brand":"Nature Baby","offers":[{"title":"6-12M","offer_id":45758548410533,"sku":"9420056404187","price":39.95,"currency_code":"NZD","in_stock":true},{"title":"1Y","offer_id":45758548443301,"sku":"9420056404194","price":39.95,"currency_code":"NZD","in_stock":true},{"title":"2Y","offer_id":45758548476069,"sku":"9420056404200","price":39.95,"currency_code":"NZD","in_stock":true},{"title":"3Y","offer_id":45758548508837,"sku":"9420056404217","price":39.95,"currency_code":"NZD","in_stock":true},{"title":"4Y","offer_id":45758548541605,"sku":"9420056404224","price":39.95,"currency_code":"NZD","in_stock":true},{"title":"5Y","offer_id":45758548574373,"sku":"9420076223935","price":39.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/9887\/9909\/files\/LONG_SLEEVE_RIVER_TEE_Red_Sailor_Stripe-Web-front_50d7bd94-73f4-4398-9b67-cd47a6ec1c79.png?v=1768446808"},{"product_id":"organic-cotton-merino-sleeping-bag-grey-marl-stripe","title":"Organic Cotton \u0026 Merino Sleeping Bag","description":"This organic sleeping bag aids restful sleep as it ensures baby will stay warm and comfortable throughout the night. Designed to provide the ultimate sleeping experience for baby, while still proving to be practical. No more wriggling out of the blankets for a better night’s sleep for the whole family. Designed with a travel slot so baby can be transported from cot to car seat to pram without the need to remove the sleeping bag. \n\nOur Organic Cotton and Merino Sleeping Bag has an organic cotton rib outer and certified ZQ merino wool lining. A long YKK zip opens from underneath the arm, allowing the sleeping bag to be opened right out for easy dressing, airing and laundering. Recommended for use in temperatures from 18-23 degrees.\n\n* 100% organic cotton outer \n* 100% certified ZQ merino wool lining\n* YKK snap domes on shoulder \n* Full zip feature \n* Travel slot \n* Meets New Zealand Children's Sleepwear Safety Regulations \n* Recommended for use in temperatures 18-23 degrees. \n* Comes with drawstring bag for easy travelling and storage \n* CAUTION: KEEP AWAY FROM HEAT AND FLAME\n* Style code NB11173","brand":"Nature Baby","offers":[{"title":"2Y","offer_id":45758548705445,"sku":"9420076260534","price":189.95,"currency_code":"NZD","in_stock":true},{"title":"3-24M","offer_id":45758548738213,"sku":"9420076260480","price":169.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/9887\/9909\/files\/ORGANIC_COTTON_MERINO_SLEEPING_BAG_Grey_Marl_Stripe-Web-front_506f26e9-9452-4ac4-b274-e3574101703d.png?v=1770772501"},{"product_id":"sunday-pants-thyme","title":"Sunday Pants","description":"Made from our stretch jersey cotton, these pants are soft, durable, and stretchy while still holding their shape. Soft elastic around the waist with an added drawstring to ensure the perfect fit. Featuring a tapered leg with roomy hips. To minimise shrinkage, this fabric has been pre-washed.\n\n* GOTS certified CU 862149\n* 95% organic cotton, 5% elastane stretch jersey  \n* elastic and drawstring waist \n* tapered leg\n* NB11703","brand":"Nature Baby","offers":[{"title":"3-6M","offer_id":45758556307621,"sku":"9420056397076","price":39.95,"currency_code":"NZD","in_stock":true},{"title":"6-12M","offer_id":45758556340389,"sku":"9420056397083","price":39.95,"currency_code":"NZD","in_stock":true},{"title":"1Y","offer_id":45758556373157,"sku":"9420056397090","price":39.95,"currency_code":"NZD","in_stock":true},{"title":"2Y","offer_id":45758556405925,"sku":"9420056397106","price":39.95,"currency_code":"NZD","in_stock":true},{"title":"3Y","offer_id":45758556438693,"sku":"9420056397113","price":39.95,"currency_code":"NZD","in_stock":true},{"title":"4Y","offer_id":45758556471461,"sku":"9420056397120","price":39.95,"currency_code":"NZD","in_stock":true},{"title":"5Y","offer_id":45758556504229,"sku":"9420056423942","price":39.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/9887\/9909\/files\/SUNDAY_PANTS_Thyme-Web-front.png?v=1770772140"},{"product_id":"alpine-pom-pom-beanie-navy","title":"Alpine Pom Pom Beanie","description":"Keep little one cosy with our organic merino knit beanie. Featuring a chunky folded rib cuff for a snug fit around baby’s face and ears, and a fun pom pom on top. Wonderful for heat retention, whilst remaining soft and breathable. Please take care of me - hand wash only.\n\nWe recommend going up in size as these beanies run small.\n\n* GOTS certified CU 862149\n* 100% organic merino wool\n* Folded rib cuff\n* Hand wash only\n* NB23321","brand":"Nature Baby","offers":[{"title":"6-12M","offer_id":45758564335781,"sku":"9420056325642","price":44.95,"currency_code":"NZD","in_stock":true},{"title":"0-6M","offer_id":45758564368549,"sku":"9420056325291","price":44.95,"currency_code":"NZD","in_stock":true},{"title":"1-2Y","offer_id":45758564401317,"sku":"9420056325659","price":44.95,"currency_code":"NZD","in_stock":true},{"title":"3-4Y","offer_id":45758564434085,"sku":"9420056325666","price":44.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/9887\/9909\/files\/ALPINE_POM_POM_BEANIE_Navy-Web-front.png?v=1770772020"},{"product_id":"pointelle-long-sleeve-bodysuit-natural","title":"Pointelle Long Sleeve Bodysuit","description":"Our classic style bodysuit made in our beautiful pointelle fabric. This beautiful knitted fabric has a nostalgic quality and is super soft and stretchy, making it the perfect fabric for little ones. Featuring easy snap domes and an envelope neck for easy changing. Made from organic cotton. To minimise shrinkage, this fabric has been pre-washed. \n\n* GOTS certified CU 862149\n* 100% organic cotton pointelle\n* envelope neckline\n* easy snap YKK domes\n* NB11544","brand":"Nature Baby","offers":[{"title":"Newborn","offer_id":45758564860069,"sku":"9420021711616","price":34.95,"currency_code":"NZD","in_stock":true},{"title":"0-3M","offer_id":45758564892837,"sku":"9420021671835","price":34.95,"currency_code":"NZD","in_stock":true},{"title":"3-6M","offer_id":45758564925605,"sku":"9420021671842","price":34.95,"currency_code":"NZD","in_stock":true},{"title":"6-12M","offer_id":45758564958373,"sku":"9420021739030","price":34.95,"currency_code":"NZD","in_stock":true},{"title":"1Y","offer_id":45758564991141,"sku":"9420056365860","price":34.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/9887\/9909\/files\/S_BODYSUIT_POINTELLE_Natural-Web-front.png?v=1753753088"},{"product_id":"hooded-towel-pear-print","title":"Hooded Towel","description":"Wrap baby up nice and snug with this soft and luxuriously fluffy organic cotton beach or bath towel. The cosy hood keeps baby nice and warm while you dry. Features rib binding with a loop at the top corner for easy hanging.\n\n* GOTS certified CU 862149\n* 100% certified organic terry towelling cotton \n* cotton rib binding \n* looped tag on hood for easy hanging \n* size: 80 x 80cm","brand":"Nature Baby","offers":[{"title":"One Size","offer_id":45758565023909,"sku":"9420076232777","price":59.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/9887\/9909\/files\/ORG_COTTON_HOODED_TOWEL_Pear_Print-Extra_Img_-_3.png?v=1770777689"},{"product_id":"pointelle-short-sleeve-kimono-bodysuit-natural","title":"Pointelle Short Sleeve Kimono Bodysuit","description":"Our much loved Kimono Bodysuit is a great option for newborns as you avoid pulling garments over baby's head. Easy to fasten with snap domes on the inside and outside as well as the crotch and outside leg. A perfect bodysuit for summer babies! Made in our beautiful pointelle fabric which has a nostalgic quality and is super soft and stretchy.  To minimise shrinkage, this fabric has been pre-washed.\n\n* GOTS certified CU 862149\n* 100% organic cotton pointelle\n* Easy snap YKK domes \n* Raglan sleeves\n* NB11602","brand":"Nature Baby","offers":[{"title":"Newborn","offer_id":45758565449893,"sku":"9420056317944","price":34.95,"currency_code":"NZD","in_stock":true},{"title":"0-3M","offer_id":45758565482661,"sku":"9420056317951","price":34.95,"currency_code":"NZD","in_stock":true},{"title":"3-6M","offer_id":45758565515429,"sku":"9420056317968","price":34.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/9887\/9909\/files\/S_KIMONO_BODYSUIT_POINTELLE_Natural-Web-front_56db79d6-6685-4030-8f3d-908a9ff74943.png?v=1753753160"},{"product_id":"cotton-sleeping-bag-grey-marl-stripe","title":"Cotton Sleeping Bag","description":"This organic sleeping bag aids restful sleep as it ensures baby will stay warm and comfortable throughout the night. 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To minimise shrinkage, this fabric has been pre-washed.\n\n* GOTS certified CU 862149\n* 100% organic cotton \n* travel slot \n* YKK snap domes on shoulder \n* full zip feature \n* meets New Zealand Children's Sleepwear Safety Regulations \n* recommended for use in temperatures 22-30 degrees\n* comes with drawstring bag for easy travelling and storage \n* CAUTION: KEEP AWAY FROM HEAT AND FLAME","brand":"Nature Baby","offers":[{"title":"2Y","offer_id":45758566727845,"sku":"9420056390855","price":119.95,"currency_code":"NZD","in_stock":true},{"title":"0-24M","offer_id":45758566760613,"sku":"9420056347071","price":99.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/9887\/9909\/files\/ORGANIC_COTTON_SLEEPING_BAG_Grey_Marl_Stripe-Web-front.png?v=1768873453"},{"product_id":"dune-blanket-thyme-check","title":"Dune Blanket","description":"A beautiful and versatile blanket for all seasons. Made from knitted organic cotton yarn in a beautiful multi pattern.\nTo minimise shrinkage, this fabric has been pre-washed.\n\n* GOTS certified CU 862149\n* 100% organic cotton knit\n* bassinet 90cm x 100cm \n* cot 100cm x 130cm","brand":"Nature Baby","offers":[{"title":"Bassinet","offer_id":45758576951461,"sku":"9420056398073","price":119.95,"currency_code":"NZD","in_stock":true},{"title":"Cot","offer_id":45758576984229,"sku":"9420056398080","price":139.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/9887\/9909\/files\/DUNE_BLANKET_Thyme_Check-Web-front.png?v=1753753191"},{"product_id":"cotton-singlet-bodysuit-natural","title":"Cotton Singlet Bodysuit","description":"These are a favourite for hot summer days and for those living in warmer climates. An essential for the layette. Easy snap domes to ensure baby's tummy and back are covered and make for easy nappy changes. Great for layering in any season. 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